How Much Does a YouTuber Earn?
If you want to start your own YouTube channel, the following questions have probably rattled through your head: how much does a YouTuber earn, how do they get paid, and how much do they rake in per view? Read on to find out, plus a little more!
How do YouTubers earn money?
First of all, they need to monetize their channel. You can read more about that here, but the main requirement is a Google AdSense account.
AdSense is an essential tool for YouTubers to familiarize themselves with. It’s an advertising platform that basically acts as the broker between content creators, advertisers, and viewers. Once they sign up to AdSense, targeted ads run on YouTubers’ channels, based on viewers’ online behavior and topics related to the content. If viewers watch or click those ads, money starts coming in!
How much do YouTubers make with AdSense?
Not a whole bunch. The average YouTube pay rate flits between $0.10 to $0.30 for one ad view – this number reflects every time an ad is viewed during a video, rather than how many times a video is viewed.
The frequency and pay rate of ads also depend on the length, the topic, where viewers are based, if viewers click the ad, and what kind of channel a YouTuber runs. That last point is a massive deal. For example, the pay rate for ads on a business development channel is probably higher than a channel dedicated to EPIC FAILS, no matter how epic those fails might be.
How else do YouTubers make money?
Google (YouTube’s parent company) splits the AdSense cash with monetized channels 45-55, so the creator gets 55%. Maybe that seems unfair, but they are using all of YouTube’s software and influence, for free, to earn money. The YouTube Partner Program also lets content creators monetize by creating channel memberships, adding a merch shelf, using perks like Super Chat and Super Stickers, and receiving views from YouTube Premium members. You can read more about these YouTube monetization tactics here.
