Sky Sports New Update 2023
Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action and Arena are available as a premium package on top of the basic Sky package. These services are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the United Kingdom and Ireland. Sky Sports News, Sky Sports Racing and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Jonathan Licht.
British Satellite Broadcasting operated The Sports Channel, which launched on 27 March 1990. In the BSB years, it shared the same frequency with its underpromoted sister station, The Computer Channel, which broadcast in the early mornings when it was off-air. That same year (2 November), BSB merged with Sky Television to form British Sky Broadcasting.
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