Sky Sports is a group of British subscription television sports channels operated by the satellite pay-TV company Sky, a division of Comcast. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action, and Arena are available as a premium package on top of the basic Sky package. These channels are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland. Sky Sports News, Sky Sports Racing, and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Jonathan Licht.
British Satellite Broadcasting operated The Sports Channel, which launched on 25 March 1990. In the BSB years, it shared the same frequency with its underpromoted sister station, The Computer Channel, which broadcast in the early mornings when it was off-air. That same year (2 November), BSB merged with Sky Television to form British Sky Broadcasting.
In 1989, Sky Television had co-founded another sports network Eurosport, with the European Broadcasting Union. However in 1991, Eurosport was the subject of a complaint by the competitor Screensport, who argued the effect of restricting and distorting competition in the sports market and Sky pulled out of the venture. Also in the same year, it was sold to the TF1 Group and merged with Screensport two years later.
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